1. No product is ever named
No sunscreen brand, product, own label range or retailer is named anywhere on this site, in any article, in the register or in the newsletter. Where an example of wording is needed, we quote the phrase as a phrase and never attach it to a pack. This is a permanent rule, not a current editorial preference.
2. No invented figure, ever
We do not publish a percentage, a protection figure, a market statistic, a price or a study result that we cannot attribute to a named public source. That includes the very common claim that applying less than the test quantity reduces protection by some specific proportion. The mechanism is real and we describe it as a mechanism. The tidy percentage attached to it in most retellings is not something we can source, so we do not print it.
3. We quote rules rather than opinions
Every claim ruling on this site names the instrument, code or guidance that governs the wording. Where a rule is a recommendation and not a binding legal requirement, we say which it is. Where enforcement in practice differs from the text, we say that too, and we say it is our reading.
4. Clinical questions stop here
This is a labelling publication. Skin cancer, diagnosis, treatment, medication interactions, individual risk and reactions to products are outside it. Where an article reaches that boundary it stops and points to the NHS, a GP, a pharmacist or the British Association of Dermatologists. We do not give dermatological advice under any circumstances.
5. We do not frighten people about the sun
Sun protection writing has a habit of reaching for alarm. It is unnecessary here and it distorts the subject. Our subject is what a label is allowed to say. Public health messaging belongs to the bodies that are accountable for it, and we link to them rather than paraphrase them into something sharper.
6. We never tell anyone what to buy
No recommendation, no shortlist, no best of, no criteria guide dressed as a buying guide. The most we will do is explain what a word on a pack means so that a reader can make their own comparison.
7. Sources are institutional and checkable
We cite regulators, statutory instruments, standards bodies, advertising codes and published rulings, national health bodies and named charities. All outbound links are marked nofollow. We do not cite secondary summaries, trade press paraphrase or unattributed figures circulating in retailing.
8. Commercial separation is absolute
The register is never linked from an article. Register clients and newsletter sponsors get no mention in editorial, no advance sight of anything, no right of reply beyond that of any reader, and no influence over any claim ruling. If a register client is the subject of a published regulatory ruling, we may write about the ruling, and their money does not change that.
9. Corrections are published, not quietly made
Substantive corrections carry a visible note on the page. We do not remove accurate material at anybody's request. If the underlying rule changes, we date the change rather than overwrite the history.